It Hits Different

For the launch campaign of Guy Fieri’s Flavortown sauces and rubs, my team and I led the creative charge on a bold, in-your-face concept titled “It Hits Different”—which we took quite literally. From spicy scriptwriting to saucy set design, my team cooked up the entire campaign from concept through production. We captured high-energy content that brought Guy’s flavor-packed personality to life, resulting in thumb-stopping ads that ran across social and streaming platforms. Naturally, Guy himself brought the heat as the voice of the campaign. The work is loud, memorable, and full of flavor—just like the man himself. As Guy would say, we took this one straight to Flavortown, baby!