Extra Space partnered with AMP Agency in 2019 for their first-ever brand-level campaign, where I served as Art Director. Working with production partner VAGRANTS, we created a bold, integrated program featuring hyper-local out-of-home copy for key markets like New Jersey, Atlanta, and Boston, nationwide digital and connected TV assets, a hero video with targeted cutdowns, and a versatile image library for brand placements.

Space For You

COVID Curveball

A year later, Extra Space returned for an updated campaign, but 2020 forced a pivot. We scrapped our script mid-development to create a more COVID-friendly spot. With production partners VAGRANTS, we remotely cast talent in three locations, provided mobile recording devices, and directed the shoot virtually. The result was a hero video launched across streaming and paid social platforms.

ExtraSpaceStorageBillboard
ExtraSpaceStorageBusShelter

 

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