Artistry Studio

As the lead creative for the global launch of Artistry Studio, a Gen Z-focused sub-brand of the legacy beauty label Artistry, I built a bold, fresh brand identity from the ground up. Designed to resonate across Latin America, Asia, Europe, and the USA, the campaign brought together trend-driven visuals, cultural insights, and innovative storytelling. With multiple shoot dates, I partnered with photographers and videographers to create dynamic content for digital, social, and event activations.