Shake it Up
Drove the creative direction for a series of social-first videos for the Rent the Runway fall campaign. Collaborated with a small in-house team; taking concepts from storyboard to set. In the end, the videos drove the highest CTRs and subscription sign-ups than any prior creative.
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Creative lead for large scale paid social media. Always leveraging analytics to deliver data-driven designs that elevate the brand. While working closely with growth and marketing teams to acquire +100k subscribers.